Sadly though, luxurious and feel good lingerie is not always available, and comes at a price. As Singaporean women, we are seriously limited in choice apart from a few big brands in the market.

Out of this problem came a dream, and out of the dream came Peep!

For the longest time, we had wanted to bring home the sexy, feminine and powerful lifestyle choice of top quality lingerie found in Europe. So Peep Lingerie was born in early 2003.

Peep's peeples are all lingerie fanatics who believe in pampering ourselves through and through… without having to max out our credit limits. We spend time and effort in scouting around for high-end luxurious quality at affordable prices for you, the deserving Singaporean woman. But seriously, we are talking lingerie and not underwear here.

There is a strange and mysterious pleasure that comes from putting on some luxurious pieces of fabric, artfully molded to the contours of your body. It is empowering, a kind of hidden joy that you know makes you look good under your every day or going out clothes. You feel good inside, you look great undressed, and with the right fitting you will give seductive lines to your clothes too - now what could be better!

There was another big motivation for us to start Peep. Women in Singapore today are waking up to the potential of lingerie, but have not yet grasped its range. Each cut, each style, each type of fabric will subtly adjust your body shape, your lines - and indeed your mood. So it is important to think about what types of clothes you wear and what look you aspire to, and to then match your lingerie to that look.

Another idea is also worth emphasizing here. Peep brings you Lingerie Party. Here you get to try out our latest European lingerie collections on a girls' night out that can happen in the comfort of your own living room. We understand that you may be too busy with your working life that perhaps have not even kept in touch with your girlfriends for months, hence lingerie party allows you to "kill two birds with one stone" - shopping and catching up with all your girlfriends at the same time…without the pressure and sloppy sales service. And if that is not enough, we also host the Peep Show - not necessarily fashion show though - in a bar or hotel for a limited group of invited guests for exclusive lingerie appreciation. We are not a mass-market organization, the line is exclusive to Peep and you will not find them in other retail outlets. We will take the time to understand your needs and advise you on selection, complimenting and extending your wardrobe, and care of your intimate investments.

When thinking about making your next lingerie purchase, think power lingerie, think luxurious feel good lingerie, think wardrobe enhancing lingerie …. Think Peep Lingerie!